Bruce Melodie, umaze igihe kinini mu muziki nyarwanda kandi ufite izina rikomeye no ku rwego mpuzamahanga, yagaragaje ko hari icyuho gikomeye mu bijyanye na monetization ku bahanzi n’abandi bakora content mu Rwanda. Iki kibazo cyafunguye ibiganiro byinshi mu bakunzi ba showbiz no ku mbuga nkoranyambaga.
Icyo Bruce Melodie yashakaga kugaragaza
Bruce Melodie yagaragaje ko abahanzi n’abandi bakora ibihangano bishingiye kuri internet bashyiramo imbaraga nyinshi, igihe n’ubushobozi, ariko ntibabone inyungu ijyanye n’umubare w’abantu bagezeho. Yagaragaje ko imbuga nka YouTube, TikTok, Instagram n’izindi zikunzwe cyane, zidatanga amahirwe angana ku bakoresha bo mu Rwanda.
Mu busobanuro bwe, yashakaga kugaragaza ko ikibazo atari ukubura talent cyangwa audience, ahubwo ari uko hari sisiteme zidashyigikira abakoresha bo mu gihugu mu kubona inyungu z’amafaranga aturuka ku bikorwa byabo bya online.
Monetization ni iki, kandi ifite akahe kamaro ku bahanzi?
Monetization ni uburyo umuhanzi cyangwa umu-content creator ashobora kubona amafaranga ashingiye ku mibare y’abantu bareba, bumva cyangwa bakurikira ibikorwa bye kuri internet. Ibi bishobora kunyura mu matangazo (ads), views, subscriptions cyangwa ubundi buryo butandukanye.
Ku muhanzi, monetization ifite akamaro kanini kuko imufasha kwigira ku mpano ye, kuzamura ireme ry’ibihangano, no kubona icyizere cy’akazi kirambye. Iyo itabashijwe, benshi bihatira gushaka izindi nzira zigoye, zirimo gukoresha amazina y’amahanga.
Impamvu iki kibazo gikora ku bantu benshi mu Rwanda
Iki kibazo si icy’abahanzi gusa. Kigira ingaruka ku bakora comedy, vloggers, abandika blogs, abakora TikTok ndetse n’abandi bakora content ishingiye kuri internet. Urubyiruko rwinshi rwiyumvamo iyi ngingo kuko internet yabaye imwe mu nzira zikomeye zo kwihangira imirimo.
Iyo imbuga nkoranyambaga zitabashije gutanga amahirwe yo kubona inyungu ku bakoresha bo mu Rwanda, amahirwe menshi yo guteza imbere impano n’ubukungu arapfuba.
Igitekerezo rusange ku byo Bruce Melodie yavuze
Mu buryo busesenguye, igitekerezo cya Bruce Melodie gishobora gufatwa nk’ijwi ry’abahanzi benshi batabona aho bahera ngo bige ku mpano zabo. N’ubwo hari intambwe imaze guterwa mu guteza imbere ikoranabuhanga, haracyari icyuho mu gushyigikira abakora content mu buryo bw’amafaranga.
Iyo monetization yaboneka mu Rwanda ku rwego rushimishije, byatuma umuziki nyarwanda urushaho gutera imbere, abahanzi bagakora mu buryo bw’umwuga, n’urubyiruko rukabona imirimo ishingiye ku ikoranabuhanga.
Umwanzuro
Ibyagarutsweho na Bruce Melodie ku bijyanye na monetization byerekanye ko showbiz nyarwanda iri mu bihe by’impinduka. Ikibazo si ugukora umuziki gusa, ahubwo ni uko uwo muziki ushobora no kuba isoko y’ubukungu ku bawukora.
Ese wowe ubona monetization ku mbuga nkoranyambaga izagira uruhe ruhare mu iterambere rya showbiz mu Rwanda? Tanga igitekerezo cyawe, unanasangize abandi iyi nkuru.
